Barrett announces, GOP Responds

Milwaukee Mayor Tom Barrett is now officially in the race for Governor.

Let's go to the video:

The text of the Barrett announcement is at

Scott Walker's campaign was quick to respond here.

And what of new media?

Barrett has a website, but no Twitter or Facebook presence yet. Only using email. They do offer the announcement text (linked above) and a contribution page.

Mark Neumann's web page is silent on the announcement. His occasional Twitter stream has this:

47 degrees in Green Bay... couldn't be a better day to beat the Cowboys at home. Go Pack!about 2 hours ago from web

Which undoubtedly reflects what most in Wisconsin are thinking about today.

The Walker campaign however was quick on the attack:

1. RT @scottwalkerhq More Doyle - @NationalJournal gave Tom the Taxer a “liberal” rating of 88%about 1 hour ago from HootSuite
2. RT @jillbader Tom the Taxer talking about property tax? Scott Walker 0% increase – Barrett raised 4.4%about 2 hours ago from HootSuite
3. RT @jillbader Just like Doyle…Barrett, on whether he will "moderate his views" as gov.: "I wouldn't say moderate.” 9/3/01about 3 hours ago from HootSuite
4. This is how serious I am about holding down property taxes:http://ow.ly/CvIIabout 3 hours ago from HootSuite
5. Headed up 2 Green Bay 4 the Packers/Cowboys game. Go Pack Go! #packersabout 3 hours ago from HootSuite
6. UR vote: Barrett – More taxes, more spending. My plan – less taxes, more jobs. #believeinwiabout 4 hours ago from HootSuite

And the parties? Here is the WisGOP Twitter stream:

1. RT @WKOW: RT @jhersch_wkow What does the Republican Party think about Barrett's candidacy for governor? Hear reax on 27 News at 10!about 2 hours ago from TweetDeck
2. Doyle and Barrett: More taxes, more spending. No thanks! Watch the video: http://bit.ly/1fhzu9about 3 hours ago from TweetDeck
3. Liberal Barrett, aka "Tom the Taxer" to run for Doyle's third term. http://bit.ly/49Ztlaabout 3 hours ago from TweetDeck

And the Dems?

1. Another poll and chance to show who you support in 2010:http://bit.ly/4xlEqb19 minutes ago from TweetDeck
2. Show your support for Mayor Barrett in today's online poll:http://bit.ly/2qcKpw29 minutes ago from TweetDeck

Walker and WisGOP were quick and on message. Also note the opposition research the Walker campaign was immediately ready with and quick to put out. No doubt about how they want the public to see Barrett. Neumann not engaged with Barrett today, though quotes from Neumann camp did appear in the Journal-Sentinel story this morning driving home the negative "career politician" point.

On the Dem side, the Barrett new media campaign (all of 5 hours old at this point) consists of a website and little more. Dem party support was much slower than the GOP operation which was quick, repeated and on message. Dems did put up a statement on their website, but failed to Tweet about it.

Discuss: 1) Will today's new media stream change the election outcome? (Answer "No") But 2) If you were running each of these campaigns and parties, how would you feel about your performance today? Why? 3) Deconstruct the Barrett candidacy announcement. What does it reveal about his approach? 4) Deconstruct the Walker response (and related Tweet stream.) 5) How effective are each in achieving their goals? 6) Where do each suggest potential vulnerabilities?